What is your brand, really?

It starts with the logo, but it’s also the complete design system—online and offline. According to 3M Corporation, 90% of information transmitted to the brain is visual. Therefore, how you present your company and your brand must start with what people see.

And, over the long term, a brand is built on the perceptions of your organization. It starts with a visual system, but is built through experiences and interaction.

Here are 4 great reasons to rebrand:

1. Stay competitive in your market

As the economy and your market changes, your brand must stay current. Your brand is the public face of your business. Update your visual system to stay ahead of the rest and stand out.

2. Stimulate growth and reach new audiences

Rebranding will streamline marketing around a central idea and look. Choosing how and where you connect with your audiences will impact your brand system. A strong brand will help you reach the right people more efficiently.

3. Move from emerging company to growing business

When a small business prospers and expands, a rebrand is often needed to reflect the change in audiences, geographic reach or scope. Update perceptions and prepare for further growth when you rebrand.

4. Match current technology and communications

Just as a company's brand must reflect changes in size and market position, it must also reflect changes in expectations. Technology has shifted how your audiences find and choose you. How your brand is presented in new channels makes a big difference in response.

But wait, how big a change is a rebrand?

Choose a refresh or rebrand based on goals, budget, and how big a change you want. For examples, please click on the links

• Rename and new identity system: Big change, big impact. Redefine who you are and how you want to be perceived.
• New identity system: Same name, but a fresh look, from logo through all communications. Shifts perceptions quickly.
• Brand refresh: Revise to keep a visual connection, then refresh messaging and style for more action. Updated and still relevant.
• Marketing transformation: Keep the logo but change everything else—visual style, tone and format. Big impact without changing the signs.

Is it time to explore the rebrand process?

Read more on the links below … download our Rebrand Guidelines, too. 5 more reasons to consider a rebrand!

• Refresh or redesign? More examples of logo updates.
• Reinvent with a new name. Successful changes profiled.
• Rebranding for today’s audiences. A blog conversation.
• Are company logos’ worth the investment? Yes, and there’s more.

Want to talk? I can help you choose the level of rebrand to accomplish your business goals. Just hit reply and we can schedule a time to talk.