The “Market smarter from the point of choice” webinar link

Attendees at our webinar last week told us it was valuable. If you missed it, here’s the link. I covered: What is a point of choice? Why is it important? The focus on WIIFM; and ideas (and examples) to create more response.

Recent research notes Google+ is a social media channel to watch

(quoted from Ignite Social Media) Research from Forrester suggests that brands should take another look at Google+. Why? A) Google+ is used by 22% of people surveyed, the same as Twitter. (Facebook was 72%.) B) Top brands have nearly as many fans (90%) on G+ as they do on Twitter. C) Google+ brand posts get twice the engagement rate (0.069%) of Tweets (0.035%). In fact, engagement is close to Facebook levels (0.073%). Have you set up a Google+ page yet?

When is your website like a car? Always

Our blog post (have you discovered our blog yet?) summarizes a new way to look at the value of your website to your business—its price, lifespan, and why it must be well cared-for. Check it out.

Our free stuff to download

You may have clicked on links in the past to download a free worksheet or guidelines. But did you know we have all of those great tools on our website, on one convenient page? Yup. Easy to get to. You might like our e-book, 10 Steps to Optimize Your Brand.

We’ve got a new webinar and new e-book in the works. Let me know if you have any requests!