More than half of web searches are on mobile.
That's why Google (yes, they're in charge) is revising their algorithm to reward websites that are mobile friendly, and ding those that aren't.
Webmasters are warning this latest update will affect a significant number of websites and businesses, far more than the previous Panda and Penguin updates.
Problem? Or opportunity?
For many people, going mobile means rebuilding a website. If you're on a common platform like WordPress, you could get away with a "reskin" to an updated, mobile-friendly template. Either way, it means change is essential.
Now's the time. You can't avoid it.
Turn this potential crisis into an opportunity to rethink your website from a vistor's point of view. You'll improve response and results.
- Does your site draw visitors in with strong, on-point visuals and copy?
- Does it state on the home page what you offer and why someone should care?
- Are you clear about "what's in it for me?" from your audience's point of view?
- How's the language--straightforward, conversational and engaging or wordy, complicated and full of buzzwords?
We have recently redesigned a number of websites to transform how each company is presented. Bold visuals, simple and direct messages, large text and open layouts draw visitors in and generate response. Isn't that what you want?
Here are a few examples:
Looking for a little help and guidance? Talk to us. You can also download our website guidelines below. But really. You gotta go mobile.
Your brand. Your story. Your message. The expression of your purpose. Today they all begin on your website, because it's at the heart of your marketing.
Here is additional reading from HubSpot on the coming changes.