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Is your marketing ready for 2015?

2014 is nearly done. 2015 is just around the corner. Yet there’s still such a long list of things to do. Right? Not sure where to start? If you can do just ONE thing, here’s what it is.

Upgrade your website. It’s at the heart of your marketing.

If your website is more than 3 years old, it’s missing essential elements to entice visitors, engage and educate, create fans and customers. You’re losing potential customers, referrals, buyers, visibility and sales. Fail.

Think about it. Does your phone ring as much as it used to? Ours doesn’t.

Why? In only 3 years, online usage has escalated:

  • In 2010 people used, on average, 5.3 sources of information (mostly online) before contacting someone to buy. By 2012, the number had risen to more than 16 sources of information
  • B2B buyers are 60% to 75% towards a decision (because they’ve researched online) before they contact a vendor
  • In early 2011, worldwide active Facebook users numbered 680 million; by early 2014, users had nearly doubled to 1,276,000,000 (1.2 billion)
  • 41% of LinkedIn users (preferred by businesses and professionals) now have 500+ connections, vs. 30% of users in 2013
  • And in 2014, for the first time, U.S. adults now spend more time on digital devices than watching TV

It’s time to make changes

We’ve talked to companies whose websites have languished for years with little TLC. Traffic is miniscule. No one wanted to deal with it or knew where to start.

And truly, there are so many options for web developers, programmers, designers, content managers, SEO experts, etc. that it’s difficult choose someone to help. Got it. (see our checklist below)

How do you decide what’s needed?

Budget is always top of mind, we know. Yet just choosing a web guy to “make it better” for a low cost can do more harm than good.

When your website is the heart of your marketing, not just an online brochure, it requires solid strategic planning to get the most return from this central communication hub. Focus your site from:

  • Who are your audiences?
  • What do you provide that others don’t?
  • What do people need to know to buy from you?
  • How do people decide?
  • What are common questions about you, what you offer or other decision criteria?

Evaluate where you are now. Does your website enhance your current marketing strategy and respond to those questions? Or is it time to rethink your message and positioning and build that into your online marketing hub?

It’s good to go back to basics—review audiences, positioning, benefits, points of choice with our e-book. Download it from the home page of our website.

Or start with our 6 Website Essentials Checklist. Download it here. It’s new!

DOWNLOAD 6 WEBSITE ESSENTIALS

When you’re ready to rethink your marketing, we’re available for a consultation by the hour, or an audit to give you a clear course of action to improve results. Just reply to this email.

And thanks for reading! Please forward this eblast to someone you know who wants more from their marketing. Visit our blog for more insight for your online brand. 

jlm_email_thumb

Jennifer Larsen Morrow

Creative Company President/Brand Visionary

Email: jlmorrow@creativeco.com
Twitter: @jlmorrow
LinkedIn: /in/jenniferlarsenmorrow
866.363.4433

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