Yup, welcome to the decade.

The last few years have seen an upheaval in marketing tactics and tools. The same ol’ just isn’t cutting it any more, yet there are more things to do and measure. New options to evaluate and decisions to make. Analytics and digital assets to manage.

That change also brings new tools to streamline work, to simplify and move to the cloud … many are even free.

Our top 3 timesaving tools

1. Flickr for photos

Managing a digital library used to be “who has the DVDs?” Instead, set up an online Flickr account (FREE!). Photographer uploads photos. Marketing team tags and organizes into sets. Designers can view, choose, download as needed. Multiple file sizes all in one place, easy to get to by sharing one login. No more searching for CDs, DVDs, files on a server.

2. Google Drive for central access

Head to the cloud. Access anywhere there’s internet, mobile or not. (Also free!) A great storage option for digital assets—all those logo files, identity guidelines, reference documents, digital files for print. Also a place to centralize documents. Just share a link, no need to email giant PDF files as attachments.

3. HubSpot for inbound marketing

Subscription software to manage your online brand—one hub. Create online campaigns and track results (this email is sent through HubSpot). Build landing pages, create offers. Track keywords and social media. Inbound marketing is today’s marketing.

As you’ve read in earlier issues, today your website is at the heart of your marketing. Having tools to manage and build all versions of your online brand will have a huge impact on your level of frustration. Really.

Taken together, these three resources have made a gigantic difference in how we manage, access and distribute digital marketing assets. And isn’t everything digital these days?

One more recommendation

Sign up for our upcoming webinar “Market smarter from the point of choice”. This one hour session will show you how to choose the strategies and tools that will work for YOUR audiences and YOUR organization. Join me March 27, 11 am.

We’ll share more resources in future issues. Watch for them! Questions? Just reply to this email. I’ll be happy to help.