If you’re in business, you know marketing is essential. You can’t not market. Even a non-profit must get the word out to entice donors.

Yet today's hype is downright overwhelming. You’re doing social, but which options are best? How frequently? Should you rework the website for inbound marketing? Or cut back on trade shows? Move dollars from print ads to online? Hire someone to tune up the SEO? Add video? Stick with direct mail? AAAAAGH!

It is possible to focus time, dollars and energy where you will make the biggest difference. 

We have a few suggestions … a place to start:

• First, find your BEST target audiences. Those that have the biggest lifetime value and can be your version of the “frequent flyer.” How and where are they finding you? Ask them! And … ask them why they choose you over other options. Download our audience worksheet here.
• Focus first on those touch points, those points of choice, where those frequent flyers are finding you now. (That’s why we created the concept of point of choice … read more here.)
• Bring in an expert … for an audit. A marketing veteran (like me) can pinpoint where to drive more response and revenue from your audiences. Put 30+ years of real-world experience to work for you—an hour or two of guidance can make a big difference, or choose a full audit with your team. “Totally worth it” say my clients.

We have another option. A free 45-minute webinar, scheduled for March 13 … details to come. Interested? Just reply to this email with a “Tell me more!” and we’ll get you pre-registered.

Marketing these days is more than challenging.

It takes more time and causes more distraction and confusion than ever before. Just keeping up with what’s new, what works and how to get more from every dollar is a full-time job. We hear you. We feel the pain. We live it.

Talk to us about your biggest marketing issue. Drop me an email. Or subscribe to our blog … you’ll get my thinking and advice in your inbox, about once a week. (Cool, yes?)

P.S. Next issue … more on our upcoming webinar … and the facts that may drive you crazy but also mean you HAVE to incorporate new marketing tactics. Plus more tips, of course.