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Social media is here to stay. Despite constant changes in format and reach it’s now an accepted part of the communications landscape. Is it time to get serious about your social media marketing? We think so.  

The big 3—another “front door”

Social media helps you build a relationship with your community, customers and fans. Social today is part of an online brand strategy, another marketing tactic to engage specific audiences. Social also offers advertising that, for many, is delivering good results at a low cost.

Here’s a look at the Big 3 social choices

  • LinkedIn—preferred by businesses for recruiting, job search, business resumes and company profiles. Groups help you find like-minded business people, share ideas and ask questions. The right choice for professionals who want to grow their reach within their industry and find new clients.
  • Facebook—the biggest social media channel with more than 1 billion users around the world. More social than LinkedIn, a majority of users log in from mobile. It’s generally less business-focused, more about making friends. But it can be a great fit for certain target audiences.
  • Twitter—introduced the hash tag (#hashtag) and the limited 140 character message. The latest iteration promotes more photos and video attachments. It’s often used for customer service questions. And it’s great at events to make connections around a common hashtag.

Social is an add-on, not instead of

As with any other marketing channel, match up your social presence with your audiences—what they use, how they buy and how they respond. Social is an add-on to your marketing that requires time to do well. To improve your social presence, remember:

  • Don’t just self-promote, post something interesting, fun, valuable and sharable.
  • Use pictures to tell the story, you’ll get more likes and shares.
  • To be effective, you must be persistent and post regularly.
  • Comment on and share other posts and participate in groups (LinkedIn) to increase your reach.
  • Use social to link to content on your blog or website, to unify your online brand.

To make posting easier, you can automate and schedule multiple posts ahead with tools like HootSuite or SproutSocial. However, what is posted on LinkedIn vs. what’s on Facebook or Twitter should be tuned to the audiences. Don’t just post the same content to all channels.

And keep in mind it’s SOCIAL for a reason—feedback, discussions, likes, comments are part of the stream … and the value of social media marketing. 

Ready to learn more? Download our Social Media Overview.

DOWNLOAD SOCIAL MEDIA OVERVIEW

Or visit our blog for more ideas and suggestions:

Watch for our next issue in two weeks, to continue our tips on social media.

jlm_email_thumb

Jennifer Larsen Morrow

Creative Company President/Brand Visionary

Email: jlmorrow@creativeco.com
Twitter: @jlmorrow
LinkedIn: /in/jenniferlarsenmorrow
866.363.4433

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